So this technique video is from the USST and has garnered upwards of 8000 views:
And THIS technique video is from Adam Masterman, a Junior Coach in Maine and has garnered over 150,000 views:
DUDE. 150,000 views. Please note there are no cats in this video.
Reasons for the popularity of this video might include, but are not limited to:
a. Adam Masterman’s soothing voice. It is delicate without being feminine. I may have slipped into a trance and discovered Vipassana bhavana (you know, impermanence, suffering and the non-self), No big deal.
b. The incredibly high definition.
c. The soundtrack.
d. No idea, really.